Branding Design Solution for Voynich – Luxurious Cantonese Restaurant
We are excited to unveil a fresh branding design for Voynich. This restaurant, strategically located, presents a fusion of traditional and creative Chinese cuisine, seamlessly blending old and new flavors to curate an extraordinary dining experience. With a contemporary approach that harmonizes heritage richness with innovative excitement, Voynich promises a captivating journey for patrons, establishing itself as a culinary haven in the heart of the city’s culinary landscape.
The design ethos of Voynich takes inspiration from the clandestine world of secret agents, infusing each room with distinct themes, creating a sense of adventure for diners. The visual identity serves as the symbolic key to this enigmatic realm – the logo, a sophisticated fusion of “V” and “花” (flower), embodies the mysterious and luxurious ambiance. This brand icon becomes the gateway, inviting patrons to unlock the secrets within.
Building upon the allure of the Voynich Manuscript, the branding concept extends into every facet of the restaurant. The interior decor, a mesmerizing collection of curiosities and treasures, transforms the space into a mystical garden where every corner whispers tales of exploration. The visual identity, inspired by the manuscript’s mysterious sketches, materializes into a series of interactive illustrations, ensuring that each diner engages with the brand narrative throughout their culinary journey.
In essence, the branding concept for Voynich is a synthesis of culinary excellence, mystery, and visual storytelling. It transcends the confines of a traditional dining establishment, positioning itself as an immersive brand that not only tantalizes taste buds but also invites patrons to become active participants in a culinary adventure shrouded in secrecy and splendor.
WHAT WE DID
Brand Positioning, Brand Story, Naming, Logo Design, Illustration, Visual Idenlity, Namecard Design, Tableware Design, Menu Design, Uniform Design, Package Design
Brand Positioning, Brand Story, Naming, Logo Design, Illustration, Visual Idenlity, Namecard Design, Tableware Design, Menu Design, Uniform Design, Package Design
BACKGROUND
We are excited to unveil a fresh branding design for Voynich. This restaurant, strategically located, presents a fusion of traditional and creative Chinese cuisine, seamlessly blending old and new flavors to curate an extraordinary dining experience. With a contemporary approach that harmonizes heritage richness with innovative excitement, Voynich promises a captivating journey for patrons, establishing itself as a culinary haven in the heart of the city’s culinary landscape.
We are excited to unveil a fresh branding design for Voynich. This restaurant, strategically located, presents a fusion of traditional and creative Chinese cuisine, seamlessly blending old and new flavors to curate an extraordinary dining experience. With a contemporary approach that harmonizes heritage richness with innovative excitement, Voynich promises a captivating journey for patrons, establishing itself as a culinary haven in the heart of the city’s culinary landscape.
Design Solution
The design ethos of Voynich takes inspiration from the clandestine world of secret agents, infusing each room with distinct themes, creating a sense of adventure for diners. The visual identity serves as the symbolic key to this enigmatic realm – the logo, a sophisticated fusion of “V” and “花” (flower), embodies the mysterious and luxurious ambiance. This brand icon becomes the gateway, inviting patrons to unlock the secrets within.
The design ethos of Voynich takes inspiration from the clandestine world of secret agents, infusing each room with distinct themes, creating a sense of adventure for diners. The visual identity serves as the symbolic key to this enigmatic realm – the logo, a sophisticated fusion of “V” and “花” (flower), embodies the mysterious and luxurious ambiance. This brand icon becomes the gateway, inviting patrons to unlock the secrets within.
Building upon the allure of the Voynich Manuscript, the branding concept extends into every facet of the restaurant. The interior decor, a mesmerizing collection of curiosities and treasures, transforms the space into a mystical garden where every corner whispers tales of exploration. The visual identity, inspired by the manuscript’s mysterious sketches, materializes into a series of interactive illustrations, ensuring that each diner engages with the brand narrative throughout their culinary journey. In essence, the branding concept for Voynich is a synthesis of culinary excellence, mystery, and visual storytelling. It transcends the confines of a traditional dining establishment, positioning itself as an immersive brand that not only tantalizes taste buds but also invites patrons to become active participants in a culinary adventure shrouded in secrecy and splendor.
Branding design for Voynich – Luxurious Cantonese Restaurant
Client/Project: Voynich
Creative Director: Vince Cheung @VINCDESIGN
Design and illustration: Kaman Kan & Ping Ting @VINCDESIGN
Client/Project: Voynich
Creative Director: Vince Cheung @VINCDESIGN
Design and illustration: Kaman Kan & Ping Ting @VINCDESIGN
Interior Design: corner to corner studio
Interior Photography: Courtesy Voynich
Application Photography: Yin Ip & Eddie Li @tinysotiny.co
Interior Photography: Courtesy Voynich
Application Photography: Yin Ip & Eddie Li @tinysotiny.co
